This is part 1 of our series Designing From the Outside In: User-Centered Website Strategy. Most websites are built with good intentions. They just start from the wrong place. They start with what the company wants to say, what it wants to promote, and what it wants to be seen as. A new launch. A… Read more »
This is part 2 of our series Designing From the Outside In: User-Centered Website Strategy. How to Design a Homepage That Helps Users Find Their Path Once teams accept that the homepage feels overwhelming because it’s built around internal needs, the next question is practical and unavoidable. How do you fix it without starting a… Read more »
In this series, we’re going to talk about how to build your website experience properly. Not from the perspective of what the company wants to say, but from the experience of the person arriving at the door. We’ll use a simple analogy throughout.
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