When the History of Search Engine Optimization is updated to include the post-Covid era, this chapter will be titled The Rise of Entity SEO with the sub header, The Shift from Strings to Things.  But in truth, the shift towards ‘things’ began in 2012 with Google’s introduction of the Knowledge Graph. This update was followed… Read more »

Giving Tuesday is just a week away. It’s the global day of generosity that follows the shopping rush of Black Friday and Cyber Monday, and it gives Not-for-Profit organizations a chance to shift the focus from buying to giving. For many charities and foundations, it’s one of the most powerful opportunities to rally supporters, raise… Read more »

and It’s No Longer Just About Startups or Incubators The region spanning Buffalo, Niagara and Rochester is undergoing a transformation that’s broad, deep, and collaborative. What was once defined by legacy industry is now morphing into a thriving innovation corridor and in doing so, it’s redefining what growth looks like in the post-industrial heartland. A… Read more »

You don’t build a website just for some people — you build it for everyone. That includes the more than eight million Canadians over age 15 living with physical, sensory, or cognitive disabilities. For them, the internet isn’t a luxury, it is a vital connection to services, community, and opportunity. But for many, that connection… Read more »

We started last holiday season in the middle of a full Canada Post strike and many businesses are still recovering from the fallout. This year, waves of labour disruptions continue across the country as postal workers push for a new contract, once again slowing delivery and disrupting how businesses connect with customers. The effects reach… Read more »