A digital marketing and communications professional with over 20 years experience producing integrated ad programs for retail, finance, insurance, government, consulting, technology, and travel. Humber college instructor and SEO course designer with the practiced ability to explain complex subjects in a way most people can understand.
May 4, 2026 | Robert Campbell
AI generative search has changed the way people procure life’s amenities, and non-profit sector websites are not exempt from this new reality and indeed may now be more closely observed by all stakeholders. Entity SEO Can Make a Growth Chain Reaction Entity SEO is a powerful lever NGOs can pull to start a growth chain… Read more »
December 12, 2025 | Robert Campbell
When the History of Search Engine Optimization is updated to include the post-Covid era, this chapter will be titled The Rise of Entity SEO with the sub header, The Shift from Strings to Things. But in truth, the shift towards ‘things’ began in 2012 with Google’s introduction of the Knowledge Graph.
October 2, 2025 | Robert Campbell
What Happened at the CIRA Panel Discussion on Cybersecurity held at Ricarda’s after SecTor? CIRA, the Canadian Internet Registration Authority is the member-based, not-for-profit organization which manages our nation’s .CA registry, and hosts an important speaker series called Canadians Connected in which tech industry speakers share their knowledge, concerns and ideas to help improve Canada’s… Read more »
September 7, 2025 | Robert Campbell
This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance? AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »
October 2, 2024 | Robert Campbell
One of the unspoken truths regarding Search Engine Optimization is that your site’s usability, or more specifically Google Analytics’ Average Engagement Time per Active User metric is by-far the most important SEO ranking factor. Google likes to see your score before they decide how to position your content in relation to popular search queries. If… Read more »
