Category: Uncategorized

Number Neighbors and what it means for Social Media Strategy

The world appears to be getting crazier every day. One of the latest trends is called “Number Neighbor”. What is a number neighbor? It’s a game involving texting a number that is identical to your own but with the last digit changed by one. Let’s say your number is (212) 345-6789. Your number neighbors would… Read more »

5 Things We Learned from Disruptive Startups at Dx3 2017

5 Things We Learned from Disruptive Startups at Dx3 2017 The PayPal Startup Zone at Dx3 2017 held a pitch competition for a chance to win tickets to Singularity University’s Canada Summit. The speakers were all company founders, who shared their knowledge of what’s to come. Here are five things we learned about digital disruption… Read more »

Michelle Obama Swipes KPDI Social Strategy

During the Obama Foundation meeting on November 1st, the former First Lady espoused some guidance we also hand out: think before you tweet…

KPDI supports #a11yTO

Image of mobile phone browsing a dictionary

It’s pretty simple, really. The internet is for everyone, everywhere to enjoy. We all need to build sites and apps that are accessible and excellent in equal measure.  Join us at:   #a11yTOConf September 28-29, 2017 conf.a11yto.com #a11yTOCamp November 18, 2017 OCAD University 100 McCaul St, Toronto Ontario

Why Boosting Facebook Posts Gets Your Brand Noticed

There was a time when your Facebook posts were seen by a majority of your followers, but recent changes have reduced your post visibility to about 30% of your audience* – if you’re lucky. It’s even worse according to Facebook, “[Brand] Pages reach about 16 percent of their fans on average.” As Facebook grows, they’re… Read more »

How KPDI does SEO

Business writers who set about detailing the changes to Search Engine Optimization in the year 2017 could approach the subject the same way they might report on this year’s new model cars, or cell phones or even new shoe designs. Any author reasonably proficient in SEO theory might start by listing fresh data showing recent… Read more »

Mayfair Clubs, Miss World Canada 2017 #SaltwaterSelfie Story

The first ever #SaltwaterSelfie Challenge happened at Mayfair Clubs Lakeshore on Tuesday the 18th of July, in tandem with the official 2017 Search for Miss World Canada, Fitness Day event. KPDI was there too, with a submersible camera to document all pageanteers bold enough to participate in the concept. Fitness Day is a nice way… Read more »

Security

Should You Be Concerned about Security? Security is important for the obvious reasons. But it’s also important for SEO. Google gives higher rankings to very secure, safe sites. So the answer to “should you be concerned about security?” is safely YES! There are all kinds of security issues that might be affecting your website. Below… Read more »

Mobile Optimization

Mobile Optimization: Responsive Design and Google Mobile By the end of 2016, people spend more time on their phones every day than their laptops in the US. And over 80% of all Internet users own a smartphone. These numbers have been increasing in leaps and bounds over the last few years and they’re just going… Read more »