Category: UX Design

Designing Your Website for Users, Not Internal Company Priorities

Person's point of view looking down at their shoes in from of a welcome mat

This is part 1 of our series Designing From the Outside In: User-Centered Website Strategy. Most websites are built with good intentions. They just start from the wrong place. They start with what the company wants to say, what it wants to promote, and what it wants to be seen as. A new launch. A… Read more »

Designing From the Outside In: User-Centered Website Strategy

In this series, we’re going to talk about how to build your website experience properly. Not from the perspective of what the company wants to say, but from the experience of the person arriving at the door. We’ll use a simple analogy throughout.