What Happened at the CIRA Panel Discussion on Cybersecurity held at Ricarda’s after SecTor? CIRA, the Canadian Internet Registration Authority is the member-based, not-for-profit organization which manages our nation’s .CA registry, and hosts an important speaker series called Canadians Connected in which tech industry speakers share their knowledge, concerns and ideas to help improve Canada’s… Read more »
This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance? AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »
One of the unspoken truths regarding Search Engine Optimization is that your site’s usability, or more specifically Google Analytics’ Average Engagement Time per Active User metric is by-far the most important SEO ranking factor. Google likes to see your score before they decide how to position your content in relation to popular search queries. If… Read more »
We’re living in a Golden Age of SEO Tools as many web monitoring companies give away valuable data for free to secure leads and raise the bar on competitors. Knowing where to get good stuff without paying can boost your SEO abilities and allow you to create more insightful proposals and reports without increasing your… Read more »
Anyone combing through Toronto’s digital agency landscape will probably encounter companies with service pages offering SEO Marketing. But if readers drill down on the supporting material, or send emails to ask follow-ups, they’ll likely find the firm does both SEO and content marketing but doesn’t merge them with any strategic vision. Most agencies lack the… Read more »
Experienced writers with over a hundred pieces of published content will probably have one article that outperforms all others. Throw spaghetti at the wall and some of it will stick. But once you’ve learned what works you don’t need to toss wet noodles around anymore. You can be more strategic with your content marketing. Publishing… Read more »
Search Engine Optimization Fundamentals in 2017 Business writers who set about detailing the changes to Search Engine Optimization in the year 2017 could approach the subject the same way they might report on this year’s new model cars, or cell phones or even new shoe designs. Any author reasonably proficient in SEO theory might start… Read more »
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