Month: March 2025

Approximating Design: 
The Power of Familiar UI Models

Man with plaid shirt browses Netflix on a tablet, showing movie thumbnails

When it comes to UI/UX, innovation is often mistaken for reinvention. 
Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »