Giving Tuesday is just a week away. It’s the global day of generosity that follows the shopping rush of Black Friday and Cyber Monday, and it gives Not-for-Profit organizations a chance to shift the focus from buying to giving. For many charities and foundations, it’s one of the most powerful opportunities to rally supporters, raise… Read more »
Category: Digital Transformation
When the Mail Stops Moving: Why Businesses Need Digital Journeys That Don’t
We started last holiday season in the middle of a full Canada Post strike and many businesses are still recovering from the fallout. This year, waves of labour disruptions continue across the country as postal workers push for a new contract, once again slowing delivery and disrupting how businesses connect with customers. The effects reach… Read more »
Good AEO and AI SEO Requires Primary Sources
This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance? AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »
Approximating Design: The Power of Familiar UI Models
When it comes to UI/UX, innovation is often mistaken for reinvention. Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »
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