Category: Digital Transformation

Good AEO and AI SEO Requires Primary Sources

primary journalism is seo

This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance?  AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »

Approximating Design: 
The Power of Familiar UI Models

Man with plaid shirt browses Netflix on a tablet, showing movie thumbnails

When it comes to UI/UX, innovation is often mistaken for reinvention. 
Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »

So, You Want a Fully Accessible Website?

black and white immortality

You want a fully accessible website because you want your commercial pitch or charitable message to be available to everyone, and not restricted to those ‘enabled’ Canadians who can read the words printed on your webpages. You want a fully accessible website because you know there are more than six million Canadians over the age… Read more »