Your Digital Backlog Isn’t a To-do List. It’s a Growth Constraint
Ask any marketing leader, “What’s sitting in the digital backlog?” The answer is rarely, “Nice-to-have”. It could be a quote form that loses customers, a CRM integration the sales team has waited months for, or a customer journey everyone agrees needs fixing. These projects are on the list because they matter, but they just kept losing the weekly fight for time.
