Entity SEO for Non-Profit Websites
AI generative search has changed the way people procure life’s amenities, and non-profit sector websites are not exempt from this new reality and indeed may now be more…
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Robert Campbell
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Entity SEO Makes AI Visibility
When the History of Search Engine Optimization is updated to include the post-Covid era, this chapter will be titled The Rise of Entity SEO with the sub header,…
CIRA Cybersecurity Cocktail Party
What Happened at the CIRA Panel Discussion on Cybersecurity held at Ricarda's after SecTor? CIRA, the Canadian Internet Registration Authority is the member-based, not-for-profit organization which manages our…
Good AEO and AI SEO Requires Primary Sources
This year, 2025 has seen the largest shift away from Google's search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this…
8 Ways to Increase User Engagement for SEO
One of the unspoken truths regarding Search Engine Optimization is that your site's usability, or more specifically Google Analytics' Average Engagement Time per Active User metric is by-far…
Digital Transformation Professionals: The Top Five Roles
Do you have the Right Professionals to Promote Innovation, Increased Productivity and Cultural Change? Experts agree that culture change (good or bad) in the workplace is a result…