Search is changing faster than most organizations realize. Increasingly, when someone looks for a product, service, or vendor, they aren’t scrolling through pages of search results. They’re reading a response generated by ChatGPT, Gemini, Perplexity, or Google’s AI Overviews. In many cases, that answer determines which organizations make the shortlist before anyone visits a website.
If you’re running WordPress as your CMS and you’ve logged into your website recently, you’ve likely been greeted by a major notification: WordPress 7.0 is officially here – and this version is one of most significant architectural shifts in the platform’s history. While it’s tempting to just click “Update” and move on, the reality is that major core upgrades are rarely just about installing the latest patch.
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