Ask any marketing leader, “What’s sitting in the digital backlog?” The answer is rarely, “Nice-to-have”. It could be a quote form that loses customers, a CRM integration the sales team has waited months for, or a customer journey everyone agrees needs fixing. These projects are on the list because they matter, but they just kept… Read more »
A familiar scenario plays out when an important digital initiative stalls: someone suggests opening a new job requisition. It sounds reasonable. The team is overloaded, the backlog is growing, and adding headcount feels like direct action. Then someone tries to draft the job description. The ideal candidate needs to map customer journeys, refine UX,… Read more »
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