Category: Digital Transformation

When the Mail Stops Moving: Why Businesses Need Digital Journeys That Don’t

We started last holiday season in the middle of a full Canada Post strike and many businesses are still recovering from the fallout. This year, waves of labour disruptions continue across the country as postal workers push for a new contract, once again slowing delivery and disrupting how businesses connect with customers. The effects reach… Read more »

Good AEO and AI SEO Requires Primary Sources

primary journalism is seo

This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance?  AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »

Approximating Design: 
The Power of Familiar UI Models

Man with plaid shirt browses Netflix on a tablet, showing movie thumbnails

When it comes to UI/UX, innovation is often mistaken for reinvention. 
Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »