Joseph Drake is a digital strategist and UX expert at KPDI Digital, specializing in custom website design and development, custom app development, and user-centric digital experiences. With a deep understanding of UI/UX best practices, he helps businesses create intuitive, high-performing digital products that drive engagement and conversion.
July 3, 2026 | Joseph Drake
User Experience (UX) isn’t about making things look pretty. It’s about making things work. Making sure your user’s experience is smooth, intuitive, and without friction. When UX is done well, users don’t notice it. When it’s done poorly, they notice immediately.
March 24, 2026 | Joseph Drake
This is part 2 of our series Designing From the Outside In: User-Centered Website Strategy. How to Design a Homepage That Helps Users Find Their Path Once teams accept that the homepage feels overwhelming because it’s built around internal needs, the next question is practical and unavoidable. How do you fix it without starting a… Read more »
March 18, 2026 | Joseph Drake
This is part 1 of our series Designing From the Outside In: User-Centered Website Strategy. Most websites are built with good intentions. They just start from the wrong place. They start with what the company wants to say, what it wants to promote, and what it wants to be seen as. A new launch. A… Read more »
March 9, 2026 | Joseph Drake
In this series, we’re going to talk about how to build your website experience properly. Not from the perspective of what the company wants to say, but from the experience of the person arriving at the door. We’ll use a simple analogy throughout.
March 28, 2025 | Joseph Drake
When it comes to UI/UX, innovation is often mistaken for reinvention. Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »
