Angie Kramer is a customer experience and growth strategist with more than 20 years spent understanding how people actually behave, then turning that insight into products and brand strategy. Her work spans deep customer research, loyalty design, and go-to-market strategy for brands including Walmart International, Intuit Canada, and Rothy’s, built through senior roles at Isobar Canada, Capital C, and AIMIA. She holds an AI certification from MIT Sloan. Today she applies that research-first approach at Pearl, an AgeTech platform designed around the real needs of seniors and the people who support them.
June 26, 2026 | Angie Kramer
This is the fourth and final post in our four-part series on rapid prototyping. Across this series we’ve explored how teams can move quickly without guessing, using expert insight, real-world data, structured research, cross-industry learning, and disciplined testing to turn early ideas into smarter, more validated products.
June 10, 2026 | Angie Kramer
In this four-part series on rapid prototyping, we’re exploring how teams can move quickly without guessing, using expert insight, real-world data, structured research, and disciplined testing to turn early ideas into smarter, more validated products.
May 22, 2026 | Angie Kramer
This is the second post in a four-part series on rapid prototyping. Across each post, we’ll briefly explore how teams can move quickly without guessing, using expert insight, real-world data, structured research, and disciplined testing to turn early ideas into smarter, more validated products.
May 20, 2026 | Angie Kramer
When building digital properties like websites and mobile apps, prototypes are an essential step in the creation process. They are one of the most underrated, and often missed, steps in building digital products. They help teams align on design direction, sharpen requirements, explore data, and validate user experience before detailed work begins. With AI-assisted prototyping tools like Lovable and Gemini Canvas making it easier than ever to move fast, prototyping is on the rise.
