How to Build Better Prototypes: Map Data Across the Entire Journey (Part 4)
This is the fourth and final post in our four-part series on rapid prototyping. Across this series we’ve explored how teams can move quickly without guessing, using expert…
Author
Angie Kramer is a customer experience and growth strategist with more than 20 years spent understanding how people actually behave, then turning that insight into products and brand strategy. Her work spans deep customer research, loyalty design, and go-to-market strategy for brands including Walmart International, Intuit Canada, and Rothy’s, built through senior roles at Isobar Canada, Capital C, and AIMIA. She holds an AI certification from MIT Sloan. Today she applies that research-first approach at Pearl, an AgeTech platform designed around the real needs of seniors and the people who support them.