This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance?  AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »

When it comes to UI/UX, innovation is often mistaken for reinvention. 
Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »

You want a fully accessible website because you want your commercial pitch or charitable message to be available to everyone, and not restricted to those ‘enabled’ Canadians who can read the words printed on your webpages. You want a fully accessible website because you know there are more than six million Canadians over the age… Read more »

One of the unspoken truths regarding Search Engine Optimization is that your site’s usability, or more specifically Google Analytics’ Average Engagement Time per Active User metric is by-far the most important SEO ranking factor. Google likes to see your score before they decide how to position your content in relation to popular search queries. If… Read more »

Do you have the Right Professionals to Promote Innovation, Increased Productivity and Cultural Change? Experts agree that culture change (good or bad) in the workplace is a result of the influence of ‘cultural capital’ on individual and group behavior. Cultural invention, a repositioning of culture, means the reconstruction of concepts which are at the core… Read more »