Son of a beekeeper,I write the sweet stuff.
November 1, 2025 | Robert Campbell
I confess to Keyword Stuffing the Name Field in our home builder client’s Google Business Profile. Changing the name field in your Google Business Profile (formerly Google My Business) to include a popular search term does seem to make a difference. If it’s a close race*, having a direct match keyword in your name… Read more »
October 2, 2025 | Robert Campbell
What Happened at the CIRA Panel Discussion on Cybersecurity held at Ricarda’s after SecTor? CIRA, the Canadian Internet Registration Authority is the member-based, not-for-profit organization which manages our nation’s .CA registry, and hosts an important speaker series called Canadians Connected in which tech industry speakers share their knowledge, concerns and ideas to help improve Canada’s… Read more »
September 7, 2025 | Robert Campbell
This year, 2025 has seen the largest shift away from Google’s search engines since the company first launched its service, two-and-a-half decades ago. Why? What is causing this unprecedented disruption of their market dominance? AI-powered search assistants like ChatGPT, Perplexity, and Google’s own Search Generative Experience have turned the usual exercise upside down by doing… Read more »
November 17, 2024 | Robert Campbell
You want a fully accessible website because you want your commercial pitch or charitable message to be available to everyone, and not restricted to those ‘enabled’ Canadians who can read the words printed on your webpages. You want a fully accessible website because you know there are more than six million Canadians over the age… Read more »
October 2, 2024 | Robert Campbell
One of the unspoken truths regarding Search Engine Optimization is that your site’s usability, or more specifically Google Analytics’ Average Engagement Time per Active User metric is by-far the most important SEO ranking factor. Google likes to see your score before they decide how to position your content in relation to popular search queries. If… Read more »
