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Joseph Drake

joseph

Joseph Drake is a digital strategist and UX expert at KPDI Digital, specializing in custom website design 
and development, custom app development, and user-centric digital experiences. With a deep understanding of UI/UX best practices, he helps businesses create intuitive, high-performing digital products that drive engagement and conversion.

Approximating Design: 
The Power of Familiar UI Models

March 28, 2025 |

When it comes to UI/UX, innovation is often mistaken for reinvention. 
Many businesses strive to create something entirely unique to stand out, but the truth is, users don’t want to learn a new interaction model every time they visit a website or open an app. They expect interfaces to behave in ways they already understand—from… Read more »