AI generative search has changed the way people procure life’s amenities, and non-profit sector websites are not exempt from this new reality and indeed may now be more closely observed by all stakeholders. Entity SEO Can Make a Growth Chain Reaction Entity SEO is a powerful lever NGOs can pull to start a growth chain… Read more »

The Morning When AI Became a Business Decision: On a Monday morning in early 2026, we found ourselves working with a product strategy team facing a familiar challenge: a company-wide push toward AI integration. Every department had different expectations; marketing wanted creative acceleration, engineers needed automated code assistance, researchers required faster data synthesis, and leadership… Read more »

That Fresh Website…Smell? Just as spring cleaning began centuries ago as a practical response to winter’s grime (soot from coal lamps, stale air, and accumulated dust), the concept of refreshing our digital spaces follows a similar rhythm. Historically, the tradition was driven by necessity: homes needed deep cleaning once the harsh winter ended, allowing windows… Read more »

This is part 2 of our series Designing From the Outside In: User-Centered Website Strategy. How to Design a Homepage That Helps Users Find Their Path Once teams accept that the homepage feels overwhelming because it’s built around internal needs, the next question is practical and unavoidable. How do you fix it without starting a… Read more »

This is part 1 of our series Designing From the Outside In: User-Centered Website Strategy. Most websites are built with good intentions. They just start from the wrong place. They start with what the company wants to say, what it wants to promote, and what it wants to be seen as. A new launch. A… Read more »