TC • Transcontinental is Canada’s largest printer of consumer publications and packaging. With intense competition growing in the digital flyer space, they entrusted KPDI, a partner since 2015, to conceive, design and develop their next generation digital flyer platform. 

We began with just a single, simple direction, meet and exceed the competition and bring innovation to the online flyer space, and with this we developed a strategy, concepts and prototype to aid TC team members in selling the vision to leadership.  

Once approved we began the difficult work of launching the new concept in just four months to coincide with the launch of TC’s new print publications. We worked closely with product owners and other internal stakeholders using agile methodologies to ensure project deliverables were completed on time and within budget.